Get behind the Scenes Views
In Google Analytics you can see where exactly your visitors are coming from. Google tracks them from when they click on searched results, from shared media, paid ads, direct search, and from other websites. This allows you to not only see where they are coming from, but where you are producing the most traffic. This could allow you to allocate more money or increase your focus on particular areas that are producing the most site visitors.
Know More About Your Visitors
Google Analytics allows you to get more information regarding who is visiting your website. There’s a section known as “Behavior” in analytics that allows you to review what pages they are going to, what pages they click onto, and how long they are on the page. This will help you develop new pages on successful pages or redevelop pages based on your visitor’s behaviors. You can also see their demographics such as age, gender, and what device they are using (mobile, desktop, etc.). From this, you can focus your marketing efforts into where your visitors are coming from and what they are utilizing to get there.
Keywords
Arguably one of the best tools in analytics, keywords allow you to see how leads are finding your site through search traffic. You can see which words/phrases have driven the most traffic. This result is very important for SEO purposes and can allow you to create campaigns based on these successful keywords to know which you should be targeting.
Should they Stay or Should they go?
Google Analytics allows you to track how popular your page is and what your bounce rate is. If people are having issues finding the information they need or are having difficulty going through your site, your bounce rate will reflect that. Analyzing this data will help you restructure the content of the site and decrease the bounce rate, which will in turn increase engagement.
It’s Free…Do I need to Say More?
Google Analytics is free and gives you lots of tools to use at your disposal that other sites don’t… I think that sums up this point.
From page insights to tracking behaviors, Google Analytics does it all. If you don’t utilize this tool yet, definitely put it on your radar. If used correctly, analytics can help skyrocket your business strategy.